The trick was developed by a programmer at Google to pay tribute to the Nintendo 64 video game Star Fox 64 as the character in the game would do a barrel roll when you pressed the R button two times or the Z buttons two times, this is the reason why you can also search "z or r twice" on Google and it does the same trick. The programmer at Google also made this to demonstrate the power of CSS3, the new version of CSS, a method of coding used to create and manipulate graphics in web development.
I think the new trick is very innovative and it shows that Google is constantly trying to create new things, it doesn't matter how important or necessary. I also like that they constantly pay tribute to innovations and people of the past, like for example the interactive doodle they made on Google's homepage of a Moog synthesizer, one of the first synthesizers to be used by musicians, to commemorate the 78th birthday of its inventor Robert Moog.
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